Exciting New Materials: 3 Glitter Acrylics and Blonde Bamboo Ply

A little glitz and glamour is coming your way, USA. We’ve just released 3 glitter acrylics that look amazing for jewelry projects or anything that needs a little sparkle to standout.

Acrylics are hard and stiff plastics that can be cut with precision for small jewelry like earrings or tableware, electronics enclosures, conference badges, signage, book covers, POS displays and more. They’re non-toxic and even recyclable in some areas.

Acrylic Glitter Black

This striking new acrylic can give extra depth to your projects. The transparent black acrylic has flecks of black glitter that reflect light. It a great option for keychains such as in the example we have.

Acrylic Glitter Silver

This transparent silver acrylic has flakes of silver in it that catch the light and make it shimmer — making it feel just a little bit more special than regular acrylic material. It really looks lovely as a pair of posh earrings.


Acrylic Glitter Gold

This transparent acrylic with specks of gold glitter look amazing on different projects. You can use it for your wedding products such as cake toppers or as a phone cover for that extra bling.


One of our most popular materials – the blonde bamboo – is now available in New Zealand.

Blonde Bamboo


We’ve been seeing a lot of cool projects getting made with this material. Here’s an example from Iluxo that we really love.

blonde bamboo ply


Got any ideas for what you want to make with these new materials? Tell us about it in the comment section.

The 12 Immutable Laws Of Event Marketing Swag: Law 1

Incorporate Good Design. With An Idea For Apple.


As a designer, you know that promotional products can enhance the on-site event experience as well as serve as an important post-festivities branding reminder. But how much time do you spend working with event marketers and managers selecting branded merchandise to support meetings, conferences, tradeshows and educational summits? Where do you find products?

The reality for most designers and event marketers is that event swag is often selected out of a catalog at the last minute. While the products may align with corporate colors or event theme, do they truly represent your brand DNA?

What Would Happen If You Put Design First?

Forget the catalogs of endless products for a moment. Let’s say you could start with a clean slate. No preconceptions. What would happen if you put design first?

“Innovation today is inextricably linked with design—and design has become a decisive advantage in countless industries, not to mention a crucial tool to ward off commoditization,” writes Cliff Kuang, Fast Company’s director of product, in the article “Why Good Design Is Finally A Bottom Line Investment.” “Designers are the ones best situated to figure out how a kit of parts can become something more—they’re the ones who can figure out the human interface for a vast chain. If they do their job right, the result—a working ecosystem—is a far better platform for innovation than an isolated product.”

Incorporating Design Into Event Marketing

If you put design first, there would be no limits to the event merchandise you could make. The products would be more creative, unique to your individual brand and deliver your brand message to recipients in a way that no off-the-shelf product can.

In theory, this is absolutely true. But what about in practice?

To put our beliefs to the test, we took on a challenge: Design actual product ideas for event giveaways for some of the world’s best tech brands as examples. The goal is to create truly custom promotional products that fit the example brand like a glove by baking in the DNA of the brand + audience + event.

Additionally, the products designed must achieve a measureable marketing goal, be different from every other promotional product at the event, be different from every other promotional product the brand has used at events before, and it must be packable in carry on luggage (because what good is it if recipients can’t take it home with them!).

Keep in mind there is no endorsement of these products by the brands represented. We’re simply trying to tell a story of what IS possible by using brands and events that you know and understand.

Sound like a tall order? Yep. But we’re totally up for the challenge. Because we want to prove what CAN be done…with a little creativity and ingenuity.

So without any further ado… (insert drumroll here)…

With the first law in our series “The 12 Immutable Laws Of Event Marketing Swag,” we asked our designers to start with the basics to “Incorporate Good Design.” Here’s what happened:

Event Marketing Swag Idea: Apple #InCommand Earrings

The Brand: Apple
The Event: Anita Borg Institute’s Grace Hopper Celebration (GHC) of Women In Computing Conference
The Audience: Women technologists from 63 countries
The Marketing Goal: Create word-of-mouth on social media during the event as well as build brand awareness via repeat product exposure and use after the event

If you want to be surrounded by a lot of smart women all in one place, attend the Anita Borg Institute’s Grace Hopper Celebration (GHC) of Women In Computing Conference. Every year, GHC brings together the community of women technologists, the best minds in computing and increased visibility for the contributions of women to computing. GHC 2015, hosted nearly 12,000 attendees from 1,300+ companies in 63 countries. GHC 2016 is expected to top 15,000 attendees.

If Apple were an exhibitor at this event, what kind of trade show booth gift can you give such a large number of ladies from different backgrounds and cultures? Well, jewelry, of course!

To create word of mouth on social media during and after the event, designer Annie Rawle used the command key and the “clover” image that are unique to Apple as inspiration for earrings. The earrings are shaped like a ? stud on the ear, and they would be presented in a gift box that incorporates Apple’s signature packaging style.

The use of a uniquely Apple image—that isn’t the Apple logo—in a piece of jewelry is a good fit because it ties into Apple brand imagery (so no competitors would have an identical giveaway) and it’s not something available anywhere other than this event.

“Women enjoy showing off jewelry and also enjoy looking at what other people are wearing,” says Rawle. “A fun item like this would be visible as it’s worn and instantly recognizable as an Apple product so others would easily guess which tradeshow booth to visit to get one.”

To integrate the social aspect into the giveaway, create a hashtag that ties into the promo such as #InCommand or #GHCinCommand and encourage attendees to post photos of themselves wearing the earrings. You could even set up a selfie station with the #InCommand theme and Instagram photo frame to facilitate the fun.

Designing Promotional Products For Event Success

What a difference incorporating design can make in the types of promotional products that can be created to represent your brand at events! What did you think? Did we achieve our goal of creating a product that is unique to the example brand’s DNA + specifically targeted to an event and audience?

Let’s get the conversation started. We’d love your feedback and constructive criticism (no haters!) in the comments. Also let us know what promotional products you’ve received have really made you say “WOW!” Got ideas on what event swag you’d love to get but have never seen? Let us know that, too.

Whatever promotional products you design for event marketing, just remember that these products are the one thing customers and prospects can take home with them to remember you, so make sure you’re doing your brand justice. Create something that’s as truly different as you are.

“Ultimately, a company’s success hinges upon how well it intuits what users want and how much each pleases them with products,” Fast Company’s Kuang concludes. “Only design has that power to seduce and delight.” We couldn’t agree more.


This is the first in a series of 12 Immutable Laws Of Event Marketing Swag. For links to each law as they are published, check out the article that started it all: “How To Reinvent Your Event Swag Strategy: 12 Immutable Laws Of Event Marketing Swag.”

Creating Engaging Product Descriptions for your Laser Cut Products

product descriptions

Another factor that can help you sell your laser cut products better is your product descriptions. This is goes hand in hand with your product photos. An engaging product description lets your target audience understand what you are selling and why they should buy it.

Tips To Get You Started On Writing Engaging Product Descriptions:

  • Know your audience – write for the audience that you are selling to. If you are selling items that are technical, provide specifications that would be meaningful to them. If you are selling fun items, make your copy resonante this.
  • Talk about features  and benefits – most people who write about their products only talk about the features such as size, material, etc and forget to focus on the benefits of the products that they are selling. Always answer the question “what’s in it for me?” for your audience.
  • Use bullet points – When talking about the key features of your product, using bullet points makes it easier for your audience to digest your content when they are just skimming through different products.
  • Skip the jargon – Tech speak or jargon limited to a specific industry may make you sound more credible but it is limiting your audience and therefore, limiting your ability to sell your product. Remember, if your potential buyer doesn’t understand what it is, they most likely won’t buy it.
  • Tell a story – When you’re selling online, people don’t see your products and they can’t touch it — so that means there might be a gap in that emotional connection with your product. Let their imagination fill in this gap by using mini stories to talk about your product. Tell them how you came up with the item. If it’s a BBQ item you are selling, make them image that they will become the hero of the BBQ with what you are selling. If it’s a beautiful accessory, talk to them about a glamourous night and standing out at a party because of your product.

The important thing to remember when you are writing your product descriptions is that you are talking to actual people. They want to know more about your product and how it will benefit them. Have you tried writing product descriptions before? Do you have tips to share? Comment them below! We’d love to hear from our makers, too.

Etsy Wholesale will relaunch its Open Call in August. Are you ready to pitch?

Now in its second year, Etsy Wholesale’s Open call brings together independent designers and buyers from top retail stores in the US. Members of the wholesale community are invited to apply and post their pitch to Instagram by tagging @EtsyWholesale and #EtsyOpenCall along with one of the participating retailers.  Up to 50 selected designers will be given a chance to pitch their line to a panel of retailers at Etsy’s Brooklyn headquarters in August.

What’s on the line is a chance to get huge purchase orders to see your products in stores during the busy holiday season. During the Open Call, the retailers will be looking at samples, giving critiques and suggestions and more importantly, placing their orders for their stores. Participating retailers include big names such as Cooper Hewitt, Paper Source, giggle, Macy’s and Whole Foods.

During the event, HGTV Magazine’s Lifestyle Director Jodi Kahn will award one seller with the “Designer to Watch” title and feature their work on hgtvmagonline.com. Three finalists for the title will be invited to present their products at HGTV Magazine’s 3rd Annual Blogger Block Party in New York City.

To find out more about Etsy Wholesale’s Open Call event, visit: https://www.etsy.com/wholesale/opencall

Are you ready to pitch your products? Ponoko is your personal factory and we can help you supply that purchase order if you win.


Ideas for Creative Agencies & Brands – #41

Trade Show Marketing: How to attract people to your booth with gifts/giveaways and promo products


Setting up at a trade show so that your brand can have maximum impact is important, not only to ensure that you get noticed on the day but also so that your presence is memorable beyond the trade event itself. Promotional products and giveaways are a great way to create these interest and memory triggers, so let’s take a look at how to get the most out of this essential trade show marketing tool.

Understanding value

Choosing what to use as a giveaway item at your booth will only work for your brand if it has value – both in terms of being cost effective for your company and also a sense of value to the potential customer. While it might be nice to give away iPads or other fancy items, most companies simply don’t have a budget that stretches this far! A small, interesting keepsake is more realistic; and that is where laser cutting services can best provide unique customized solutions for your brand.

Quality vs quantity

Setting a budget for your promotional products (and, more importantly, sticking to it) will free you up to focus on developing more effective solutions for your brand. Being cost effective is important but that does not mean you have to be cheap! Your brand is more likely to make an impact if you can increase the desirability of giveaway items by being selective about who they are handed out to, rather than flooding the floor with cheap promo products that have no meaning or context for the recipient.

Targeting booth visitors based on criteria that promotes common ground and also business opportunities sets up the exchange for your valued, quality item. The result will be something that is a real conversation-starter both at the time of interaction on your stand and also when they return to their co-workers after the show.

Be interesting

Visitors to your booth need to be enticed to take a closer look, and clever promotional products are a good way to get peoples’ attention. For laser cut trade show giveaways, this could mean something that is particularly useful, and/or something that is incredibly unique. If your promo item comes under either of these two categories, then chances are it will make it further than the unfortunate (and inevitable) post-show purge when so much mindless event collateral gets tossed in the trash.

Don’t forget Branding

While we are talking here about trying to do more than the obvious solution of plonking your company logo on the side of a pencil, it is important to ensure that your company branding is a part of the promotional product outcome. Laser cutting services like Ponoko’s Personal Factory are a good way to incorporate branding and brand messaging in clever and unique ways that will help your promotional products have brand recognition and lasting value.


Preparing your trade show campaign with more than one promotional item can ensure you are ready for unexpected outcomes on the day. You may have come up with a clever, unique solution… only to find that the stall across from you has also been clever and unique to the point where attendees find it difficult to distinguish between the two! Providing more than one item means you are more likely to have something truly unique in the sea of booths at the show.

Another possibility is that your killer promo idea is so successful that supplies quickly run out, leaving you with just a smile and a handshake to offer further visitors. You are less likely to run out of giveaways if visitors to your booth can choose between a few options. If you do happen to run out of one of them, you will have a backup or two to ensure awareness of your brand is effectively passed on.

Planning ahead

All of the above tips won’t count for much if your timing is off. Be sure to plan your promotional products with enough lead time to design, source and/or produce the items. While laser cutting services do have a quick turnaround, planning ahead will mean you can get the most out of the versatility that laser cutting can provide.

Try to fit the following into your pre-event workflow:

– Start with a test run to prototype your solution before committing to the final order. For many laser cut solutions the first step is to mock-up your design on paper with a desktop printer!
– Next, send through a few variations to your Personal Factory to further test and refine the laser cut/laser etched designs.
– Allow enough time for the finishing touches. Depending on your design, laser cut items may need to be cleaned, assembled, or inserted into packaging.

Keeping on top of this will give you the confidence that your promotional product is ready for the public by the time the trade event comes around.

Ask for help!

The friendly staff at Ponoko are not only experts when it comes to the technical side of making laser cut promotional products, they are also capable designers and clever thinkers in their own right. So if you have an awesome idea for your next trade show but are not quite sure how to make it happen, do get in touch at any stage of the project to see if we can help you reach a successful outcome.

How have you had success on the floor at trade events using the Ponoko Personal Factory? Let us know in the comments below. For more ideas for Agencies and Brands, see the other posts in the series.

Cashing in on the Wedding Industry: Laser Cut Cake Toppers

How Etsy sellers are finding success with generic wedding cake topper designs

laser cut wedding cake topper livelovedesigns1

Wedding celebrations often take the best parts of a party and do them bigger and better than ever before. Weddings are a big deal, from the dress to the venue, to the dancing and of course that all time favorite… the wedding cake. And what better than a laser cut cake topper to top off the most extravagant of celebratory desserts.

Why use laser cutting for wedding cake toppers?

Let’s take a look at what makes a good topper, and see how successful Etsy sellers are making the most of what laser cutting has to offer. Pictured above is an example of a laser cut bride and groom silhouette from LiveLoveDesigns7, which neatly captures the elegance and romance of a traditional wedding celebration.


Laser Cut Silhouettes

The silhouette theme is well suited to laser cutting, with the versatility and precision that is able to be achieved. Forms are easy to identify and silhouettes communicate an enhanced energy through the simplicity of the unknown; the information that is not being shown.

This can be seen in the two examples above from True Love Affair. On the left, the happy couple are lucky enough to share their wedding day with their kids, and on the right, the exuberance and romance of the new bride and groom’s interaction cannot be denied.


A sense of fun

While the elegance of a bride and groom in traditional wedding dress and fancy suit has broad appeal, the formal ceremony is not for everybody. Making a laser cut wedding cake topper is an opportunity to communicate your playful side. Here we can see some romance in the rain (above, left) by Cake Topper Design that may suit a wedding in Seattle, and the dancing family in the example from Wedding Cake Name (above, right) are really tearing it up on the dance floor.


Another fun approach is to make mini-figures of the bride and groom. While not quite as precise as if they were 3d scanned and printed, the cartoon character versions from NGO Creations (above, left) are very cute and playful. It doesn’t have to be an actual representation of the bride and groom – many themes and lifelong favorites can also become wedding cake toppers thanks to laser cutting! Chances are this fun topper from Coral Mint Design (above, right) wasn’t the cake from Mickey and Minnie’s actual wedding…


Mixing laser cut materials

By using different materials for a laser cut wedding cake topper, further context can be created. The bride in white is matched by a groom in full dinner suit in this graceful ornament from Cake Topper Design (above, left). Enhancing the use of text with a warm red love heart from Coral Mint Design (above, right) is eye-catching and romantic, just right for a wedding cake.

Most of the designs shown here have been laser cut from acrylic, which is a good choice for something you’re sticking into your dessert as there is little chance it will impact the flavor or health of your wedding guests.

Personalised cake toppers using laser cut text

For a more personal touch, having names, initials or other identifying aspects of the happy couple custom laser cut is another option. Here we can see two examples; one with ornate text from Coral Mint Design highlighting the newly shared surname (below, left) and another approach taking romantic inspiration from the ever-romantic Jack Johnson song Better Together (Holiday Cake Topper, below right).


The cake toppers that we have highlighted here are just a taste of the diverse range available from savvy Etsy sellers. With as many as 2.5 million weddings annually in the US, these laser cutting entrepreneurs are on the right track by directing their creativity towards this vibrant market segment. Perhaps you can find success too, using the Ponoko Personal Factory to top off the most memorable of matrimonial desserts!

The Secret Behind Microsoft’s Giveaway For Developer Event


When you’re a tech giant like Microsoft, status quo promotional products for an annual developer conference just won’t do. Event attendees expect more. Much more.

So the company went to the drawing board (literally!) to create the ultimate tradeshow giveaway for its Build Developer Conference—and you’ll never guess what they made.

The Challenge

Build2015 was all about going loud with Windows 10 IoT core, and Microsoft needed conference swag that showcased its platform during the launch event.

“We wanted a giveaway that would entice the community to go and try Windows10 on Raspbery Pi,” says Dan Rosenstein, a principal program manager at Microsoft. “I knew what the platform was supposed to be long term because I had been architecting and working on it for almost a year and a half. I knew what the capabilities were at about six weeks out, and I knew what the capabilities would be at the time of the conference. To put this in context, we were building platform—an operating system—a product that was all liquid leading up to the conference. This is important because I had to identify how we were going to showcase what this product is supposed to be to let customers dream and understand the value propositions of the product.”

So what kind of giveaway would be substantial enough to accomplish all of Rosenstein’s objectives? He had a great idea, if it would work…

In 2014, Rosenstein attended RobotsConf, a small conference about Node.js being able to power robots. While there, he saw a small wooden sumo robot used for a giveaway—and that planted the seed in his head for what happened next.

The Build For ‘Build’

Rosenstein credits Pawel Szymczykowski, the designer of the original sumo robot, as the foundation on which the Microsoft robot plans were built. “I started working with him, making sure it was ok to use his conceptual design,” Rosenstein notes. “Obviously the design that we ultimately used for the mechanicals was not the same as what he had, but our robot was definitely designed and inspired based on the open source plans that he had created.”

Microsoft Sumo Robot

He combined Szymczykowski’s concept with his experience with First Robotics as well as his experience at RobotsConf when coming up with the final plan. “Knowing what the platform was, knowing what resonates with people and knowing our developer audience, I believed we needed to build a little robot,” Rosenstein says, “and we needed to do a giveaway of this robot at the Conference.”

But it wouldn’t be easy. He had never created event swag like this nor designed a custom giveaway on this grand a scale. In fact, many of his peers didn’t think it was possible to pull off the project in the timeframe available. There were so many moving parts, the platform was liquid, the timeframes were light and he was running up against budgetary constraints.

Undeterred, he set out make it happen.

“I had to design electrical, mechanical and software for this little thing plus get it approved by all the stakeholders (and when you’re talking about Microsoft’s Build Conference, there are a lot of stakeholders!),” Rosenstein explains. “Next, I had to prove the technology on the liquid platform, rally the whole organization to get it built and complete the testing needed to make it work. Then I collected the data to be launched at ‘Build,’ created the plans and videos to actually go big with it, produced the marketing materials, and found suppliers (including Ponoko) that could help me visualize it and also be able to put the kits together.”


But the outcome was totally worth all the extra effort. Check out the Sumo Robot in action:

The Result

During the event, Microsoft used the Sumo Robot in numerous ways:

1. A special area was created for event attendees to look at the code, see how the code worked and try it out with the robot.

2. More than 500 robot kits were used as a giveaway that included all the software and hardware, instructions, electrical components and tools for attendees to be able to build it at home.

3. Microsoft’s Steve Teixeira included a demo of the robot as well as an online showcase of the project in his presentation.

Rosenstein is still surprised at how the project came together. “I don’t know how you did it, but you absolutely made it in the timeframe we had. We (Microsoft) started the discussion six weeks out—and it wasn’t approved until four weeks before the event. To pull off something like this in four weeks was frankly a miracle. It was only because I got lucky on a couple of suppliers, and one of them was Ponoko.”

Ideas for Creative Agencies & Brands – #42

Targeting the Golf Enthusiast CEO

laser cut golf putt marker

Those hard working executives at the top of the corporate ladder need to balance their business brains with some serious leisure activities, and as every CEO knows, the golf course is a great place to escape from the pressures of the office. Golf related goodies are always popular with corporate types, and this opens up a number of opportunities to introduce laser cut promotional products to tickle the fancies of the golf enthusiast.

Genuinely useful laser cut golf accessories


Pictured above, a laser cut divot repair tool available on Instructables incorporates a magnetic disc marker that would be an ideal surface to add laser etched logos and personalized messaging. The divot repair tool is a simple device that can take many forms, so long as the functionality of the prongs is not compromised. Use laser cutting to get creative and customize a truly unique golfing accessory.

Tee markers are also a part of the group dynamics on the golf course, and as with the divot repair tool, what happens above the ground is quite open to interpretation. The brightly colored examples here from Boyd Golf (below, left/center) show how laser cutting makes it easy to follow a golfing theme. Using the same approach to suit particular corporate clients with branded imagery, logos and text can give a personalised feel to the laser cut golf accessory.

Golf themed products


Golf themed products are a lot of fun as well. The reliable source of quirky products Vat19 has a neat Sportula (above, right) on offer, giving the trusty BBQ tool a golfing makeover that is sure to be a talking point at post-game drinking networking events.

Laser cutting enables you to be creative in the ways that you engage with your client’s penchant for golf accessories. The Ponoko Personal Factory makes this easier than ever before! Let us know your golf-related laser cut ideas in the comments below. For more ideas for Agencies and Brands, see the other posts in the series.

How To Reinvent Your Event Swag Strategy

The 12 Immutable Laws Of Event Marketing Swag


As a graphic designer, you know great design is more than logo placement and text layout. So much more.

Shapes, colors, proximity, similarity and continuity must all be considered. The arrangement of these visuals must convey a specific message while supporting any text. The tone must align with company values and image. And you must incorporate all the subtleties outlined in a style guide to ensure consistency across all channels.

Graphic design is an art and a science that can have a psychological impact, which may go unnoticed by the untrained eye, but you know is a crucial part of the foundation for any great design—especially when it comes to events.

When working with event marketers and managers, you’ll spend hours on website design and integrated marketing campaigns to entice people to attend. You’ll design collateral to distribute at client meetings. You may even create email and direct mail programs to follow-up with prospects post-show.

But are you involved with the design and/or selection of promotional products given to booth visitors? Event swag is the one thing customers and prospects can take home with them to remember your brand, yet often designers aren’t even in the conversation.


We have a theory.

There are misconceptions about promotional products (a.k.a. branded merchandise, giveaways and swag). Some people think that adding a logo to an existing product is customizing it. Nope. That’s decoration. And some people think that the only products available are those seen online or in a catalog. No way. Not true either.

Fact: There’s so much more to promotional products than imprinting a logo onto a stock product.

Unfortunately, many event marketers don’t know they can reach out to designers to create original products. Thus, they end up stuck in a rut, completely uninspired, with the same ol’ boring products are distributed at event after event. Zzzzzzzzzzzzzz.

But there is a better way.

Event Marketing Swag That Wows: Just Follow The Laws

To help fire up those creative marketing engines, we’re launching a new educational content series: The 12 Immutable Laws Of Event Marketing Swag.

How To Reinvent Your Event Swag Strategy


In each post, we’ll guide you through a principle that can be incorporated into promotional products to make them unlike any you’ve seen before. Each principle builds upon one another, so that by the end, you’ll have a solid plan that can easily be implemented for any event.

A sneak peek into the Laws:
Law 1: Incorporate Good Design – With An Idea For Apple
Law 2: Align With Brand DNA – With An Idea For Netflix
Law 3: Be Strategic – With An Idea For Pinterest
Law 4: Have A Goal & Purpose
Law 5: Target A Specific Audience
Law 6: Think Custom Not Commodity
Law 7: Consider Size & Function
Law 8: Add Personalization
Law 9: Don’t Forget Presentation
Law 10: Enhance The Event Experience
Law 11: Add Pizzazz & Make It Shareable
Law 12: Have Fun & Enjoy The Process

But here’s where things get really fun. Remember show and tell from elementary school? Yeah, we liked that. So in addition to telling you all about the Laws of Event Marketing Swag, we’re going to show actual product ideas of how these laws can be implemented…and we’re going to do it by creating event giveaways for some of the world’s best tech brands as examples.


You read that right. We’re going to design sample product ideas for iconic brands such as Google, Apple and Microsoft that could be used at an upcoming event.

We’ve taken on a challenge: Design truly custom promotional products that fit the example brand like a glove by baking in the DNA of the brand + audience + event.

Additionally, the products designed must achieve a measureable marketing goal, be different from every other promotional product at the event, be different from every other promotional product the brand has used at events before, and it must be packable in carry on luggage (because what good is it if recipients can’t take it home with them!).

Keeping in mind there is no endorsement of these products by the brands represented, we’re simply trying to tell a story of what IS possible by using brands and events that you know and understand.

Sound like a tall order? Yep. But we’re totally up for the challenge. Because we want to prove what CAN be done…with a little creativity and ingenuity.

Bottom Line: Our goal is to create a new breed of promotional products that completely reinvents how brands market themselves at events—from tradeshows and conventions to sales meetings, educational conferences, pop-up events and everything in between.

What happens next is anyone’s guess. We’ve erred on the side of wild creativity. Simple. Fantastical. Clever. Remarkable. Ultimately, we want to show brands the promotional products they can aspire to when marketing themselves at events while giving designers the tools they need to help make it happen. And hopefully start a movement.

How To Make Your Own Laser Cut Precision Tools

Taking measures into your own hands

Just Add Sharks Laser Cut Caliper

How do you know if your projects are as precise as can be? While we can get a certain level of control by squeezing our fingers together and taking an educated guess, sometimes you need the cold hard facts. That’s where measuring devices such as vernier callipers come in handy to narrow down the numbers.

Inspired by some 3D printed measuring tools they had seen, the guys over at Just Add Sharks fired up their lasers to cut a set of fully functional callipers (above) from 1.5mm birch ply. The components were laser cut and glued together, and then to round things off an additional set of radius guides (below) allow for internal and external radii to be checked for accuracy.

Just Add Sharks radius guides

Looking for a fun weekend project? The files for these laser cut precision tools can be downloaded from the source article at Just Add Sharks, so head over there if you’d like to make your own laser cut measuring guides in your material of choice from the Ponoko Personal Factory.

via Just Add Sharks