Brand Promise Comes To Life In Perfect Promotional Product

Phil Single Drop Bottle Promotional Product

Phil Single Drop Bottle Promotional Product

Pril Dishwashing Liquid has a longstanding promise that “One drop of Pril is powerful enough to wash a set of dishes.” But don’t think the company is being flippant with the one-drop claim. They have the research data to prove it.

And now they’re asking consumers to put it to the test. In a new campaign designed by Dubai-based TBWA\RAAD for the company’s Middle East markets, Pril reiterates the single-drop claim by showing off a packaging miracle—the single-drop bottle.

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It’s an exact replica, including identical branding, of the full-size Pril bottle reduced down to the size of a fingernail.

TBWA told Adweek that Pril’s competitors have begun making their own single-drop claims, so the company felt the need to reassert the brand statement in a way that “customers can actually feel with their own hands.” While there was no mass-scale production of the bottle, there are samples to be had for lucky shoppers in participating supermarkets.

Phil Single Drop Bottle Promotional Product

All photos courtesy of TrendHunter

It may be a tiny bottle, but it’s a little piece of promotional perfection. Such a simple concept, smartly executed. Further proof that great promotional campaigns don’t have to be big to make a lasting impression. We just wish they included the U.S. in the campaign so we could get our hands on one of those bottles.

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