{"id":51977,"date":"2017-03-21T14:49:24","date_gmt":"2017-03-21T21:49:24","guid":{"rendered":"http:\/\/www.ponoko.com\/blog\/?p=51959"},"modified":"2018-03-21T21:19:50","modified_gmt":"2018-03-22T04:19:50","slug":"making-selling-jewelry-online-for-profits-giogio-design","status":"publish","type":"post","link":"https:\/\/www.ponoko.com\/blog\/business-tips\/making-selling-jewelry-online-for-profits-giogio-design\/","title":{"rendered":"Turning Inspiration Into Profits: Making &amp; Selling Jewelry Online"},"content":{"rendered":"<h3><strong>A Practicing Architect Turns Into Product Designer &amp; Jewelry Maker At GioGio Design<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-51982\" src=\"https:\/\/www.ponoko.com\/blog\/wp-content\/uploads\/2017\/03\/GioGio-Design-Metal-Leafy-Pendant-Earrings-1024x678.jpg\" alt=\"\" width=\"1024\" height=\"678\" srcset=\"https:\/\/www.ponoko.com\/blog\/wp-content\/uploads\/2017\/03\/GioGio-Design-Metal-Leafy-Pendant-Earrings-1024x678.jpg 1024w, https:\/\/www.ponoko.com\/blog\/wp-content\/uploads\/2017\/03\/GioGio-Design-Metal-Leafy-Pendant-Earrings-1024x678-300x199.jpg 300w, https:\/\/www.ponoko.com\/blog\/wp-content\/uploads\/2017\/03\/GioGio-Design-Metal-Leafy-Pendant-Earrings-1024x678-768x509.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Artists can find inspiration anywhere. For some, nature is the calling that frees the mind. For others, a stroll through a bustling city can stimulate the imagination. But can inspiration be found in something as simple as a cabinet?<\/p>\n<p>For Jessica Giovachino, co-founder of <a href=\"http:\/\/www.giogiodesign.com\/giogiodesign.html\" target=\"_blank\" rel=\"nofollow\">GioGio Design, LLC<\/a>, the answer is \u201cAbsolutely!\u201d<\/p>\n<div class=\"ponoko-content-box\">\n<h2 class=\"ponoko-content-box-title\">Jewelry Making For Beginners<\/h2>\n<p class=\"ponoko-content-box-body\">Everything you need to know about <a href=\"https:\/\/www.ponoko.com\/blog\/how-to-make\/making-jewelry-for-beginners\/\" target=\"_blank\">jewelry making for beginners<\/a>.<\/p>\n<p><a href=\"https:\/\/www.ponoko.com\/blog\/how-to-make\/making-jewelry-for-beginners\/\" class=\"ponoko-content-box-cta\" target=\"_blank\">See the ultimate guide here<\/a><\/div>\n<p>As a practicing architect, Jessica frequently works with cabinet-making shops to design built-in cabinetry and furniture for clients as a part of her residential architectural projects. She became familiar with preparing CAD drawings of individual parts that were then cut out with a CNC machine in the shop. Going through this process sparked her imagination.<\/p>\n<p>\u201cI began to think of how I could use this process to create my own home accessory designs from wood,\u2019 she says. \u201cAnd my line of jewelry came about as I realized I could apply these same design and production methods on a much smaller scale.\u201d<\/p>\n<h3><strong>Finding Inspiration<\/strong><\/h3>\n<p>As a product designer, Jessica brings her architectural background to the jewelry and home accessories she sells online. The goal is to offer a unique and fresh line that features alternative materials combined with elegant, clean design.<\/p>\n<p>\u201cNature and architecture are my main inspirations,\u201d Jessica explains. \u201cI like to start with a traditional design or form, and then simplify and streamline it. Because of this approach, my pieces integrate well into both traditional and modern aesthetics.\u201d<\/p>\n<h3><strong>Designing GioGio Jewelry<\/strong><\/h3>\n<p>With her architectural background, it\u2019s no surprise that Jessica looks to her favorite architects\u2014from Frank Lloyd Wright to Frank Gehry\u2014and their buildings for inspiration. She also is drawn to Moorish and Celtic shapes in <a href=\"http:\/\/www.giogiodesign.com\/giogiojewelry.html\" target=\"_blank\" rel=\"nofollow\">her jewelry designs<\/a> because of the intricate patterns.<\/p>\n<p>Jessica balances out these linear and geometric influences by also looking to nature for insight. \u201cNatural motifs have been present in jewelry design for ages,\u201d she says. \u201cI think flowers, leaves, etc. appeal to most people because they reflect the beauty of the world around us.\u201d<\/p>\n<p>She also uses a variety of materials to incorporate the architectural and the natural themes she explores. \u201cI love making jewelry from <a href=\"https:\/\/www.ponoko.com\/laser-cutting\/metal\" target=\"_blank\">steel<\/a>, <a href=\"https:\/\/www.ponoko.com\/laser-cutting\/wood\" target=\"_blank\">wood<\/a> and <a href=\"https:\/\/www.ponoko.com\/laser-cutting\/leather\" target=\"_blank\">leather<\/a>,\u201d Jessica says. \u201cThese alternative materials appeal to trendy customers looking for something different and unique.\u201d<\/p>\n<p>With the \u201cReflection,\u201d \u201cMirror Image\u201d and \u201cInterlocking Circles\u201d pendants, the bamboo softens the crisp lines while also giving an organic feel to the necklaces.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-51953\" src=\"http:\/\/www.ponoko.com\/blog\/wp-content\/uploads\/2017\/03\/GioGio-Design-Bamboo-Circle-Necklaces.jpg\" alt=\"GioGio Design Laser Cut Bamboo Circle Necklaces\" width=\"819\" height=\"200\" \/><\/p>\n<p>These earrings and pendants have the softness of a flower juxtaposed with the rigidity of the geometric shape and stainless steel material to create a balanced aesthetic.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-51955\" src=\"http:\/\/www.ponoko.com\/blog\/wp-content\/uploads\/2017\/03\/GioGio-Design-Floral-Metal-Jewelery.jpg\" alt=\"GioGio Design Laser Cut Floral Metal Jewelery\" width=\"819\" height=\"200\" \/><\/p>\n<p>Jessica\u2019s designs also tap into the spiritual and eclectic with \u201cWings,\u201d \u201cPrimitive\u201d and \u201cWish\u201d motifs.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-51956\" src=\"http:\/\/www.ponoko.com\/blog\/wp-content\/uploads\/2017\/03\/GioGio-Design-Metal-Jewelery.jpg\" alt=\"GioGio Design Laser Cut Metal Jewelery\" width=\"819\" height=\"200\" \/><\/p>\n<h3><strong>Creating GioGio Design Home Accessories<\/strong><\/h3>\n<p>With all the competition in the home accessories market, Jessica knew she had to do something different to get noticed and successfully sell online.<\/p>\n<p>\u201cI do not use any metal fasteners in my work,\u201d she explains. \u201cAll of <a href=\"http:\/\/www.giogiodesign.com\/housewares.html\" target=\"_blank\" rel=\"nofollow\">my home accessories<\/a> are made of individual pieces that slot together. Putting them together like a 3D puzzle is part of the fun and playfulness of my designs. This also allows me to ship them flat-packed, and it is great for storage.\u201d<\/p>\n<p>You can see this design aesthetic in the Equinox Tea Light Holder, which showcases a lively reinterpretation of a classic form.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-51957\" src=\"http:\/\/www.ponoko.com\/blog\/wp-content\/uploads\/2017\/03\/GioGio-Design-Candle-Holder.jpg\" alt=\"GioGio Design Laser Cut Bamboo Candle Holder\" width=\"700\" height=\"551\" \/><\/p>\n<p>The Sushi Boards feature a raised base, etched geometric designs and scalloped edges to make them a stand out at any dinner party.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-large wp-image-51958\" src=\"http:\/\/www.ponoko.com\/blog\/wp-content\/uploads\/2017\/03\/GioGio-Design-Bamboo-Sushi-Boards-1024x646.jpg\" alt=\"GioGio Design Laser Cut Bamboo Sushi Boards\" width=\"675\" height=\"426\" \/><\/p>\n<h3><strong>Moving From Ideation To Finished Product<\/strong><\/h3>\n<p>What\u2019s the creative process like for Jessica? \u201cFirst, I collect ideas in my head; inspiration can spring from many places,\u201d she explains. \u201cThen I sketch to develop or refine an idea. These can be very loose and abstract. I definitely make a lot of hand sketches before I start to design.\u201d<\/p>\n<p>Once the initial forms are clear, Jessica turns to the computer to translate these into patterns that can be laser cut. \u201cDesigning on a computer using AutoCAD is my most comfortable way to work,\u201d she says. \u201cLaser cutting is a natural extension of this process because the drawings directly tell the laser cutting machine what to do. And I love that laser cutting gives a darkened edge that provides contrast and is also smooth without the need for further sanding.\u201d<\/p>\n<h3><strong>Working With Laser Cutting And Ponoko<\/strong><\/h3>\n<p>When Jessica first began GioGio Design, she was looking for a local <a href=\"https:\/\/www.ponoko.com\/laser-cutting\" target=\"_blank\">laser cutting<\/a> service when she found Ponoko during an internet search. \u201cWith the ability to upload drawings directly from my computer, I realized the need for a local shop was not necessary,\u201d she says. \u201cI love that Ponoko provides the materials and cutting all in one service\/location. Not having to source materials myself and arrange for them to be shipped to a shop gives me more time to concentrate on the creative side of my business.\u201d<\/p>\n<p>Jessica was also drawn to Ponoko because of the <a href=\"https:\/\/www.ponoko.com\/make-and-sell\/materials\" target=\"_blank\">materials library<\/a>. \u201cAll of the work that went into sourcing and stocking this large variety of materials is a definite value,\u201d she says. \u201cUsing Ponoko has helped me refine my design and manufacturing process. It has also helped me develop and fine-tune my product lines.\u201d<\/p>\n<p><span style=\"font-weight: 400\">For the metal jewelry product line, Jessica is able to take advantage of Ponoko\u2019s Photochemical Machining (PCM) to control production costs and boost profits. With this<\/span><a href=\"http:\/\/support.ponoko.com\/hc\/en-us\/community\/posts\/210090568-Metal-Machining-Starter-Kit-Adobe-Illustrator#seven_three\" target=\"_blank\"> <span style=\"font-weight: 400\">service<\/span><\/a><span style=\"font-weight: 400\">, there\u2019s one price set price per sheet for materials and making. This means she can maximize output by fitting as many pieces on the sheet, thus reducing her cost per piece. <\/span><\/p>\n<h3><strong>Making Into The Future<\/strong><\/h3>\n<p>What does the future bring to Jessica and GioGio Design? \u201cOur mission is to make things we would want to have in our own homes,\u201d she says. \u201cWhy should the things we use every day be boring? We think people should surround themselves with creatively designed, cool and smart products that are both functional and fun. Life is more interesting when we are inspired by the things we see around us every day.\u201d<\/p>\n<p>She also sees laser cutting an essential creative tool for makers and designers because it can not only speed up the creative\/creation process but also spark <a href=\"http:\/\/www.ponoko.com\/blog\/2017\/01\/12\/ultimate-list-50-laser-cutting-ideas\/\" target=\"_blank\">new ideas<\/a>.<\/p>\n<p>\u201cI encourage all types of artists and makers to try it and think of unique ways to incorporate this technology into their work,\u201d she says. \u201cThe intersection of technology and traditional craft is an exciting new direction for the artisan community.\u201d<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>A Practicing Architect Turns Into Product Designer &amp; Jewelry Maker At GioGio Design<\/strong><\/p>\n<p>Artists can find inspiration anywhere. For some, nature is the calling that frees the mind. For others, a stroll through a bustling city can stimulate the imagination. But can inspiration be found in something as simple as a cabinet?<\/p>\n<p>For Jessica Giovachino, co-founder of GioGio Design, LLC, the answer is \u201cAbsolutely!\u201d<\/p>\n<p>Jewelry Making For Beginners<\/p>\n<p class=\"ponoko-content-box-body\">Everything you need to know about jewelry making for beginners.<\/p>\n","protected":false},"author":58,"featured_media":51982,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42,1066],"tags":[],"class_list":["post-51977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-tips","category-maker-success-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Turning Inspiration Into Profits: Making &amp; Selling Jewelry Online<\/title>\n<meta name=\"description\" content=\"A practicing architect looks to nature and architecture as inspiration for selling jewelry and housewares online at GioGio Design.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ponoko.com\/blog\/business-tips\/making-selling-jewelry-online-for-profits-giogio-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Turning Inspiration Into Profits: Making &amp; 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