{"id":50890,"date":"2016-06-06T07:00:40","date_gmt":"2016-06-06T14:00:40","guid":{"rendered":"http:\/\/events.ponoko.com\/blog\/?p=616"},"modified":"2019-08-24T17:45:23","modified_gmt":"2019-08-25T00:45:23","slug":"brand-promise-comes-life-perfect-promotional-product","status":"publish","type":"post","link":"https:\/\/www.ponoko.com\/blog\/design-ideas\/brand-promise-comes-life-perfect-promotional-product\/","title":{"rendered":"Brand Promise Comes To Life In Perfect Promotional Product"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-50927 size-full\" src=\"https:\/\/www.ponoko.com\/blog\/wp-content\/uploads\/2016\/06\/Pril-Single-Drop-Bottle-On-Sponge.jpg\" alt=\"Phil Single Drop Bottle Promotional Product\" width=\"1000\" height=\"680\" srcset=\"https:\/\/www.ponoko.com\/blog\/wp-content\/uploads\/2016\/06\/Pril-Single-Drop-Bottle-On-Sponge.jpg 1000w, https:\/\/www.ponoko.com\/blog\/wp-content\/uploads\/2016\/06\/Pril-Single-Drop-Bottle-On-Sponge-300x204.jpg 300w, https:\/\/www.ponoko.com\/blog\/wp-content\/uploads\/2016\/06\/Pril-Single-Drop-Bottle-On-Sponge-768x522.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-50981 size-full\" src=\"http:\/\/www.ponoko.com\/blog\/wp-content\/uploads\/2016\/06\/Pril-Single-Drop-Bottle-1.jpeg\" alt=\"Phil Single Drop Bottle Promotional Product\" width=\"800\" height=\"386\" srcset=\"https:\/\/www.ponoko.com\/blog\/wp-content\/uploads\/2016\/06\/Pril-Single-Drop-Bottle-1.jpeg 800w, https:\/\/www.ponoko.com\/blog\/wp-content\/uploads\/2016\/06\/Pril-Single-Drop-Bottle-1-300x145.jpeg 300w, https:\/\/www.ponoko.com\/blog\/wp-content\/uploads\/2016\/06\/Pril-Single-Drop-Bottle-1-768x371.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><a href=\"http:\/\/www.henkel.com\/brands-and-businesses\/pril\/27222\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span style=\"font-weight: 400;\">Pril<\/span><\/a><span style=\"font-weight: 400;\"> Dishwashing Liquid has a longstanding promise that \u201cOne drop of Pril is powerful enough to wash a set of dishes.\u201d But don\u2019t think the company is being flippant with the one-drop claim. They have the<\/span><a href=\"http:\/\/www.thehindubusinessline.com\/todays-paper\/tp-marketing\/henkel-backs-pril-claim-with-test\/article1612793.ece\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"> <span style=\"font-weight: 400;\">research data<\/span><\/a><span style=\"font-weight: 400;\"> to prove it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And now they\u2019re asking consumers to put it to the test. In a new campaign designed by Dubai-based <\/span><span style=\"font-weight: 400;\">TBWA\\RAAD<\/span><span style=\"font-weight: 400;\"> for the company\u2019s Middle East markets, Pril reiterates the single-drop claim by showing off a packaging miracle\u2014the single-drop bottle.<\/span><\/p>\n<div class=\"ponoko-content-box\">\n<h2 class=\"ponoko-content-box-title\">The 12 Immutable Laws Of Trade Show Giveaways<\/h2>\n<p class=\"ponoko-content-box-body\">Ever wonder what the ultimate list of <a href=\"https:\/\/www.ponoko.com\/blog\/business-tips\/12-immutable-laws-of-trade-show-conference-event-giveaways\/\" target=\"_blank\" rel=\"noopener noreferrer\">trade show &amp; conference giveaways<\/a> looks like?<\/p>\n<p><a class=\"ponoko-content-box-cta\" href=\"https:\/\/www.ponoko.com\/blog\/business-tips\/12-immutable-laws-of-trade-show-conference-event-giveaways\/\" target=\"_blank\" rel=\"noopener noreferrer\">See the ultimate list here<\/a><\/p>\n<\/div>\n<p><span style=\"font-weight: 400;\">It\u2019s an exact replica, including identical branding, of the full-size Pril bottle reduced down to the size of a fingernail.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">TBWA<\/span><a href=\"http:\/\/www.adweek.com\/adfreak\/dishwashing-liquid-says-one-drop-does-job-so-it-made-single-drop-bottles-171027\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"> <span style=\"font-weight: 400;\">told Adweek<\/span><\/a><span style=\"font-weight: 400;\"> that Pril&#8217;s competitors have begun making their own single-drop claims, so the company felt the need to reassert the brand statement in a way that \u201ccustomers can actually feel with their own hands.\u201d While there was no mass-scale production of the bottle, there are samples to be had for lucky shoppers in participating supermarkets.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-50982 size-full\" src=\"https:\/\/www.ponoko.com\/blog\/wp-content\/uploads\/2016\/06\/Pril-Dish-Soap-One-Drop-Bottle-Collage-1024x341.jpg\" alt=\"Phil Single Drop Bottle Promotional Product\" width=\"1024\" height=\"341\" srcset=\"https:\/\/www.ponoko.com\/blog\/wp-content\/uploads\/2016\/06\/Pril-Dish-Soap-One-Drop-Bottle-Collage-1024x341.jpg 1024w, https:\/\/www.ponoko.com\/blog\/wp-content\/uploads\/2016\/06\/Pril-Dish-Soap-One-Drop-Bottle-Collage-1024x341-300x100.jpg 300w, https:\/\/www.ponoko.com\/blog\/wp-content\/uploads\/2016\/06\/Pril-Dish-Soap-One-Drop-Bottle-Collage-1024x341-768x256.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-size: 10pt;\">All photos courtesy of\u00a0<a href=\"http:\/\/www.trendhunter.com\/trends\/dishwashing-liquid\" target=\"_blank\" rel=\"nofollow\">TrendHunter<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">It may be a tiny bottle, but it\u2019s a little piece of promotional perfection. Such a simple concept, smartly executed. Further proof that great promotional campaigns don\u2019t have to be big to make a lasting impression. We just wish they included the U.S. in the campaign so we could get our hands on one of those bottles.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<\/p>\n<p>Pril Dishwashing Liquid has a longstanding promise that \u201cOne drop of Pril is powerful enough to wash a set of dishes.\u201d But don\u2019t think the company is being flippant with the one-drop claim. They have the research data to prove it.<\/p>\n<p>And now they\u2019re asking consumers to put it to the test. In a new campaign designed by Dubai-based TBWA\\RAAD for the company\u2019s Middle East markets, Pril reiterates the single-drop claim by showing off a packaging miracle\u2014the single-drop bottle.<\/p>\n","protected":false},"author":58,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42,5796],"tags":[],"class_list":["post-50890","post","type-post","status-publish","format-standard","hentry","category-business-tips","category-design-ideas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand Promise Comes To Life In Perfect Promotional Product<\/title>\n<meta name=\"description\" content=\"In a new campaign for the company\u2019s Middle East markets, Pril reiterates the single-drop claim by showing off a packaging miracle\u2014the single-drop bottle.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ponoko.com\/blog\/design-ideas\/brand-promise-comes-life-perfect-promotional-product\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Promise Comes To Life In Perfect Promotional Product\" \/>\n<meta property=\"og:description\" content=\"In a new campaign for the company\u2019s Middle East markets, Pril reiterates the single-drop claim by showing off a packaging miracle\u2014the single-drop bottle.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ponoko.com\/blog\/design-ideas\/brand-promise-comes-life-perfect-promotional-product\/\" \/>\n<meta property=\"og:site_name\" content=\"Ponoko\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pages\/Ponoko\/34020780272\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-06T14:00:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-08-25T00:45:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ponoko.com\/blog\/wp-content\/uploads\/2016\/06\/Pril-Single-Drop-Bottle-On-Sponge.jpg\" \/>\n<meta name=\"author\" content=\"Lisa Horn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Ponoko\" \/>\n<meta name=\"twitter:site\" content=\"@Ponoko\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.ponoko.com\/blog\/design-ideas\/brand-promise-comes-life-perfect-promotional-product\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.ponoko.com\/blog\/design-ideas\/brand-promise-comes-life-perfect-promotional-product\/\"},\"author\":{\"name\":\"Lisa Horn\",\"@id\":\"https:\/\/www.ponoko.com\/blog\/#\/schema\/person\/d42be2c3d0721e7cbd5a01ee7b1dbc77\"},\"headline\":\"Brand Promise Comes To Life In Perfect Promotional Product\",\"datePublished\":\"2016-06-06T14:00:40+00:00\",\"dateModified\":\"2019-08-25T00:45:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.ponoko.com\/blog\/design-ideas\/brand-promise-comes-life-perfect-promotional-product\/\"},\"wordCount\":263,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.ponoko.com\/blog\/design-ideas\/brand-promise-comes-life-perfect-promotional-product\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.ponoko.com\/blog\/wp-content\/uploads\/2016\/06\/Pril-Single-Drop-Bottle-On-Sponge.jpg\",\"articleSection\":[\"Business Tips For Makers\",\"Product &amp; 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