{"id":50889,"date":"2016-05-10T07:00:11","date_gmt":"2016-05-10T14:00:11","guid":{"rendered":"http:\/\/events.ponoko.com\/blog\/?p=593"},"modified":"2019-08-24T17:34:24","modified_gmt":"2019-08-25T00:34:24","slug":"monotype-promotional-product-event-giveaway","status":"publish","type":"post","link":"https:\/\/www.ponoko.com\/blog\/maker-success-stories\/monotype-promotional-product-event-giveaway\/","title":{"rendered":"Inventor Of 20,000 Typefaces Dares To Be Different With Event Giveaway"},"content":{"rendered":"

\"monotype<\/p>\n

Whether you\u2019re reading a book, writing an email or playing with an app, chances are you\u2019ve viewed, typed or designed with a font from Monotype<\/a>\u2014even if you don\u2019t know it. The company has been around since 1887 and is known for some of the most popular designs, such as Times New Roman, Arial, Helvetica, Optima, Gill Sans and Palatino typefaces to name a few.<\/p>\n

But there\u2019s more to Monotype than these font favorites. In fact, the company has more than 20,000 typefaces.<\/p>\n

\n

The 12 Immutable Laws Of Trade Show Giveaways<\/h2>\n

Ever wonder what the ultimate list of trade show & conference giveaways<\/a> looks like?<\/p>\n

See the ultimate list here<\/a><\/p>\n<\/div>\n

Each time a new typeface is launched, collateral is created to accompany it. The industry standard is to create specimen books or specimen pages: Printed manuscripts on each typeface showing it in use.<\/p>\n

But since type is such an obvious visual medium, it\u2019s much easier to show it in use rather than explain how it should be used. \u201cFor example, we try to steer away from just showing a paper book and saying this would be great for a sports typeface, for example,\u201d says Jenn Contois, Monotype graphic designer. \u201cInstead, we\u2019d say this typeface is great for sports, so let\u2019s create a specimen on rubber or leather to see how it plays on that material. This gives people a feel of how it would look in actual product scenarios.\u201d<\/p>\n

The challenge, then, is to create collateral this is just as unique and individual as the typefaces it supports. No two typefaces should feel similar when launched.<\/p>\n

How Monotype Designed A Truly Custom Promotional Product<\/h3>\n

So when Monotype\u2019s Quire Sans<\/a> typeface debuted, Monotype needed some special swag to get the buzz going at an upcoming tradeshow. Since \u201cquire\u201d is a classical term for a signature of printed leaves, folded and ready for binding with other signatures into a book or manuscript, a bookmark was a natural fit.<\/p>\n

But it couldn\u2019t be just any ole bookmark. The product had to align with Quire\u2019s sensibilities. It\u2019s DNA. It\u2019s a typeface for all media, and a mirror for whatever\u2019s going on around it. Smiling but sometimes assertive. Slender but sturdy, when the need arises. And always eminently legible, large or small, on the page or on-screen.<\/p>\n

While Monotype could have done a paper bookmark, those are too easily thrown away after an event. It needed to be something more tactile. More substantial.<\/p>\n

\"Monotype<\/p>\n

\u201cWe chose leather because it has a stronger connection to the history of book making\u2014leather binding and leather bookmarks,\u201d says Contois. \u201cIt\u2019s also a nice material to receive. Recipients want to keep it and use it, and therefore your marketing efforts reach a bit further.\u201d<\/p>\n

How Tradeshow Event Attendees Responded<\/h3>\n

The strategy worked. The leather bookmarks cut through the event swag clutter and got noticed.<\/p>\n

\"monotype<\/p>\n

\u201cYou could hear attendees talking about it when they got their merch bag,\u201d says Contois. \u201cWith most things, they\u2019re flipping through. But, to have someone stop for three seconds to see who you are and what you\u2019re doing is a big win when you have 50-60 items in a bag.\u201d<\/p>\n

Why Monotype’s Strategy Worked<\/h3>\n

So why did this event swag succeed where others fail? First, the bookmark was eye-catching and substantial enough to get noticed. Second, it was directly tied into Monotype\u2019s brand DNA. It was truly custom, not simply a decorated catalog item. The bookmark showcased the new typeface in a way that was not only thematically aligned with the typeface, but also with the company\u2019s overall brand story\u2014and that\u2019s where the swag magic happens.<\/p>\n

Save<\/span>Save<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<\/p>\n

Whether you\u2019re reading a book, writing an email or playing with an app, chances are you\u2019ve viewed, typed or designed with a font from Monotype\u2014even if you don\u2019t know it. The company has been around since 1887 and is known for some of the most popular designs, such as Times New Roman, Arial, Helvetica, Optima, Gill Sans and Palatino typefaces to name a few.<\/p>\n

But there\u2019s more to Monotype than these font favorites.<\/p>\n","protected":false},"author":58,"featured_media":50999,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42,1066],"tags":[],"class_list":["post-50889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-tips","category-maker-success-stories"],"yoast_head":"\nInventor Of 20,000 Typefaces Dares To Be Different With Event Giveaway<\/title>\n<meta name=\"description\" content=\"When Monotype\u2019s Quire Sans typeface debuted, they needed some special swag to create buzz at an upcoming tradeshow. 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