{"id":50888,"date":"2016-05-03T07:00:19","date_gmt":"2016-05-03T14:00:19","guid":{"rendered":"http:\/\/events.ponoko.com\/blog\/?p=559"},"modified":"2019-08-24T17:29:48","modified_gmt":"2019-08-25T00:29:48","slug":"mini-crates-showcase-sweet-swag-design","status":"publish","type":"post","link":"https:\/\/www.ponoko.com\/blog\/design-ideas\/mini-crates-showcase-sweet-swag-design\/","title":{"rendered":"Handled With Flair: Mini Crates Showcase Sweet Swag Design At Creative Festival"},"content":{"rendered":"

\"mini-wood-crates-stack-e1463561252417\"<\/a><\/p>\n

Each year, the D&AD New Blood Festival gathers creatives from university courses scattered around the UK, and brings them into the heart of east London to show off their mad skills. It’s a chance not only for industry vets to meet new talent but also young designers to network and skill up\u2014with everyone getting inspired by the future of commercial creativity.<\/p>\n

\"D&ADTo showcase their creative flair and make a lasting impression, a team of Southampton Solent University students needed a booth giveaway that was like no other. After working through several concepts, the design team decided on a \u201ccargo\u201d theme, giving a nostalgic nod to the maritime history of Southampton<\/a>.<\/p>\n

\n

The 12 Immutable Laws Of Trade Show Giveaways<\/h2>\n

Ever wonder what the ultimate list of trade show & conference giveaways<\/a> looks like?<\/p>\n

See the ultimate list here<\/a><\/p>\n<\/div>\n

To incorporate the \u201cnew blood\u201d theme of the exhibition, the students used a mini vial of red wine sealed with wax to mimic an ampoule of blood. Then, the design team nestled the macabre-looking bottle in a mini wood crate\u2014effectively marrying the \u201cnew blood\u201d and \u201ccargo\u201d themes.<\/p>\n

The students took extra care when designing the typography layout and structure so that when laser cut it had an authentic feel of historical shipping crates. They included the phrase \u201cA Piece Of Us\u201d on the lid to connect the symbolic nature of the wine to their creative juices being shipped out into the world.<\/p>\n

\"D&AD<\/p>\n

The entire project was \u201cHandled With Flair\u201d as was laser cut on the lid. The crates held just the right combination of conceptual nostalgia and contemporary novelty to become an effective conversation starter. And event attendees loved the diminutive scale and the nonsensical utility of the object.<\/p>\n

By incorporating visual, conceptual and sensorial metaphors into a cleverly packaged giveaway, the Southampton Solent University students showcased their talent\u2014and captured the essence, the lifeblood, of the event.<\/p>\n","protected":false},"excerpt":{"rendered":"<\/p>\n

Each year, the D&AD New Blood Festival gathers creatives from university courses scattered around the UK, and brings them into the heart of east London to show off their mad skills. It’s a chance not only for industry vets to meet new talent but also young designers to network and skill up\u2014with everyone getting inspired by the future of commercial creativity.<\/p>\n

To showcase their creative flair and make a lasting impression,<\/p>\n","protected":false},"author":58,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42,5796],"tags":[],"class_list":["post-50888","post","type-post","status-publish","format-standard","hentry","category-business-tips","category-design-ideas"],"yoast_head":"\nHandled With Flair: Mini Crates Showcase Sweet Swag Design At Creative Festival<\/title>\n<meta name=\"description\" content=\"Mini crates were designed into a cleverly packaged giveaway by Southampton Solent University students to capture the essence, the lifeblood, of the event.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ponoko.com\/blog\/design-ideas\/mini-crates-showcase-sweet-swag-design\/\" \/>\n<meta property=\"og:locale\" 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