{"id":50750,"date":"2016-11-08T07:00:52","date_gmt":"2016-11-08T15:00:52","guid":{"rendered":"http:\/\/www.ponoko.com\/blog\/?p=50750"},"modified":"2018-03-23T02:45:07","modified_gmt":"2018-03-23T09:45:07","slug":"maker-spotlight-little-blue-chair","status":"publish","type":"post","link":"https:\/\/www.ponoko.com\/blog\/business-tips\/maker-spotlight-little-blue-chair\/","title":{"rendered":"Maker Finds Success In $300 Billion Wedding Market"},"content":{"rendered":"

How THE little BLUE CHAIR<\/strong> Differentiates Itself By Branding Weddings<\/h3>\n

<\/a><\/p>\n

Weddings are big business. BIG. In fact, the global wedding industry is topping<\/span> $300 billion<\/span><\/a> (and growing every day), with U.S. spending contributing<\/span> $58 billion<\/span><\/a> of that. So how does a budding company differentiate its offerings and really standout in this crowded market? With some creativity\u2014and great design.<\/span><\/p>\n

Finding Passion In Printing<\/b><\/h3>\n

Hope Johnson, founder of\u00a0<\/span>THE little BLUE CHAIR<\/span><\/a> (TLBC), has <\/span>always been inspired by an old world, organic touch. <\/span>Born and raised in Baton Rouge, Louisiana, she incorporates her southern surroundings, organic textures and textiles into a suite of wedding products that includes semi-custom and full custom wedding favors, table numbers and stationery.<\/span><\/p>\n

\n

Your Ultimate Guide To Making Wedding Decorations<\/h2>\n

Everything you need to know about making wedding decorations<\/a>.<\/p>\n

See the ultimate guide here<\/a><\/div>\n

While Hope says <\/span>she has a strong appreciation for the handmade, an unearthly attraction to the handwritten and an undeniable love for love, she didn\u2019t set out to be a stationary designer. No, her initial major at Louisiana State University was something much less artistic: Business.<\/span><\/p>\n

But after nearly failing freshman economics, she changed her major to Fine Arts, which evidently was not a surprise to her friends and family. She focused her course training in printmaking\u2026and spent a lot of time in the basement of the LSU print lab.<\/span> From silkscreen to lithography to intaglio to bookbinding and letterpress, a labor of love was born.<\/span><\/p>\n

Bringing A Couple\u2019s Story To Life<\/b><\/h3>\n

Fast forward, and Hope acquired a couple letterpress machines and built a studio where TLBC creations come to life. But designing wedding stationary is a highly competitive business. That\u2019s why Hope takes a different approach (perhaps those business courses were beneficial after all). She thinks bigger, beyond providing the tangible invitation.<\/span><\/p>\n

\u201cEvery day, I am faced with the task of bringing a couple\u2019s story to life,\u201d she says. \u201cMy clients are often creatives themselves, bombarded with inspiration from every angle\u2014an overload even. My job is to dig deep to the roots of the couple\u2019s story and put that on paper.\u201d<\/span><\/p>\n

If that sounds like a daunting task, it is. An endless amount of creative energy is put fourth for each project, fabricating inspiration from beginning to end.<\/span><\/p>\n

\"img_2215\"<\/a><\/p>\n

\u201cI call myself a stationery designer, but really, and maybe not officially, I’m a wedding branding designer,\u201d Hope explains. \u201cI brand the wedding from start to finish with much more than just the invitation.\u201d<\/span><\/p>\n

Much more indeed. TLBC offers custom stationery design, specialty assembly, fine cotton papers, letterpress printing, \u201cwill you be my bridesmaid?\u201d cards, wood etched address stamps, hand painted detailing, vintage stamps, silkscreen, wedding day gifts, vow prints, wedding party accessories\u2014and all of the other things brides forget they need.<\/span><\/p>\n

Hope says that couples often use aspects of what she has created to have other key pieces made for their big day. \u201cI help curate a \u2018collection\u2019 of items to bring that brand, that story, to life,\u201d she says. \u201cI often bring a second layer of texture on top of the paper with specialty made wood-cuts. Those same familiar pieces may be found in and around the big day.\u201d<\/span><\/p>\n

What started with just paper has turned into a number of pieces\u2014from cake toppers, wedding-day signage and reception d\u00e9cor\u2014that help orchestrate a couple\u2019s story from engagement through the big day. And that\u2019s where Ponoko comes in.<\/span><\/p>\n

Expanding Product Offerings With Laser Cutting<\/b><\/h3>\n

Adding customization makes TLBC products standout among the hundreds of other wedding stationery suppliers, and Hope\u2019s creativity plus unique sense of style needed the right supplier match.<\/span><\/p>\n

\u201cTexture plays a large role for my inspiration,\u201d she says. \u201cI have a very organic feel to most of my work paired with a natural color pallet. I often find a suitable need to bring in wood aspects to achieve a certain level of emotion and to get that natural, textural feel many of my brides opt for.\u201d<\/span><\/p>\n

To attain this authentic aesthetic, she knew mass-produced, off-the-shelf wedding items wouldn\u2019t work for her clientele: Couples that have impeccable taste, appreciate a nicely hosted gathering, and have a vision and story to tell.<\/span><\/p>\n

With a quick internet search, she found Ponoko. After discovering the streamlined making process, Hope could easily navigate her work into a space where she can see, quote and order in a timely manner.<\/span><\/p>\n

\u201cThese solutions have allowed me to easily and affordably introduce custom products as opposed to the mass-produced options that scour the internet,\u201d she says. \u201cSince finding Ponoko, I\u2019ve been able to introduce a new line of options for my clients, from wood cut assembly details, cake toppers, wedding signage and more. I can easily reorder, alter materials and see what works best for the job.\u201d<\/span><\/p>\n

\"img_1698\"<\/p>\n

To see more of Hope\u2019s creations, check out the collection of custom work, DIY projects, etiquette help and wedding planning tips at\u00a0<\/span>thelittlebluechair.com<\/span><\/a>.<\/span><\/p>\n

Setting A Foundation For Years Of Happiness<\/b><\/h3>\n

So what does a blue chair have to do with weddings? More than you think.<\/span><\/p>\n

It began as an actual little blue chair sat on to unwrap Christmas gifts. The sentiment of unveiling and the surprise element of the package became the foundation of the business.<\/span><\/p>\n

Hope continues to aim for the simplicity in her work, with an appreciation for imperfections. Between illustration, organic typefaces and letterpress, that goal seems to be accomplished again and again.<\/span><\/p>\n

Her clear direction and design aesthetic have created a solid base for her business to continue growing. Here\u2019s to living happily ever after.<\/span><\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

How THE little BLUE CHAIR<\/strong> Differentiates Itself By Branding Weddings<\/p>\n

Weddings are big business. BIG. In fact, the global wedding industry is topping $300 billion (and growing every day), with U.S. spending contributing $58 billion of that. So how does a budding company differentiate its offerings and really standout in this crowded market? With some creativity\u2014and great design.<\/p>\n

Finding Passion In Printing<\/p>\n

Hope Johnson, founder of\u00a0THE little BLUE CHAIR (TLBC),<\/p>\n","protected":false},"author":58,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42,1066],"tags":[],"class_list":["post-50750","post","type-post","status-publish","format-standard","hentry","category-business-tips","category-maker-success-stories"],"yoast_head":"\nMaker Finds Success In $300 Billion Wedding Market<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ponoko.com\/blog\/business-tips\/maker-spotlight-little-blue-chair\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maker Finds Success In $300 Billion Wedding Market\" \/>\n<meta property=\"og:description\" content=\"How THE little BLUE CHAIR Differentiates Itself By Branding Weddings Weddings are big business. 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