{"id":50074,"date":"2016-01-30T10:56:09","date_gmt":"2016-01-30T18:56:09","guid":{"rendered":"http:\/\/www.ponoko.com\/blog\/?p=50074"},"modified":"2017-03-28T18:34:34","modified_gmt":"2017-03-29T01:34:34","slug":"ideas-for-creative-agencies-and-brands-31","status":"publish","type":"post","link":"https:\/\/www.ponoko.com\/blog\/business-tips\/ideas-for-creative-agencies-and-brands-31\/","title":{"rendered":"Ideas for Creative Agencies &#038; Brands \u2013 #31"},"content":{"rendered":"<p><strong>Layers and Shadows<\/strong><\/p>\n<p><a href=\"http:\/\/www.ponoko.com\/blog\/wp-content\/uploads\/2016\/01\/BERLIN-laser-cut-layers-e1453582436123.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-50072\" src=\"http:\/\/www.ponoko.com\/blog\/wp-content\/uploads\/2016\/01\/BERLIN-laser-cut-layers-e1453582436123.jpg\" alt=\"BERLIN laser cut layers\" width=\"600\" height=\"508\" srcset=\"https:\/\/www.ponoko.com\/blog\/wp-content\/uploads\/2016\/01\/BERLIN-laser-cut-layers-e1453582436123.jpg 600w, https:\/\/www.ponoko.com\/blog\/wp-content\/uploads\/2016\/01\/BERLIN-laser-cut-layers-e1453582436123-300x254.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>The play of light and shade on crisp laser cut linework has an eye-catching impact that is both dynamic and alluring. With only a little more effort than it would take to prepare files for printing in a more traditional 2d format, it is possible to use the same visual structure to create laser cut layered artwork that can literally jump out from the page.<\/p>\n<p><strong>Why does it work so well?<\/strong><\/p>\n<p>The example pictured above demonstrates that this approach to 3-dimensional graphic design can be applied with great effect to simple text and logos. When given only a partially complete outline of each letter, the eye naturally resolves the missing details. Further support from environmental lighting can also enhance the stratification in the design.\u00a0This allows the geometric forms of the custom font to be instantly recognisable even without prior knowledge of what the typeface looks like.<\/p>\n<p><strong>How to use this technique with your brand<\/strong><\/p>\n<p>Some of the best laser cut designs are also the simplest. This is particularly true when working with layered material and sections that are cut or removed; the less complicated your design can be, the fewer the potential errors when it all comes together. Remember to work with the strengths of laser cutting, making use of (to name a few): crisp linework, precision alignment and the elegance of accurate repetition.<\/p>\n<p>Can you think of a clever way to harness light and shade using laser cutting with the\u00a0<a href=\"http:\/\/www.ponoko.com\/make-and-sell\/how-it-works\" target=\"_blank\">Ponoko Personal Factory?<\/a>\u00a0Let us know in the comments below. For more ideas for Agencies and Brands, see the <a href=\"http:\/\/www.ponoko.com\/blog\/index.php?s=brands+%26+agencies\" target=\"_blank\">other posts<\/a> in the series.<\/p>\n<p><em>image source: <a href=\"http:\/\/viral3k.com\/beautiful-typography-designs\/\" target=\"_blank\" rel=\"nofollow\">viral3k.com<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>Layers and Shadows<\/strong><\/p>\n<\/p>\n<p>The play of light and shade on crisp laser cut linework has an eye-catching impact that is both dynamic and alluring. With only a little more effort than it would take to prepare files for printing in a more traditional 2d format, it is possible to use the same visual structure to create laser cut layered artwork that can literally jump out from the page.<\/p>\n<p><strong>Why does it work so well?<\/strong><\/p>\n","protected":false},"author":36,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42,5796],"tags":[],"class_list":["post-50074","post","type-post","status-publish","format-standard","hentry","category-business-tips","category-design-ideas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ideas for Creative Agencies &amp; Brands \u2013 #31<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ponoko.com\/blog\/business-tips\/ideas-for-creative-agencies-and-brands-31\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ideas for Creative Agencies &amp; Brands \u2013 #31\" \/>\n<meta property=\"og:description\" content=\"Layers and Shadows The play of light and shade on crisp laser cut linework has an eye-catching impact that is both dynamic and alluring. With only a little more effort than it would take to prepare files for printing in a more traditional 2d format, it is possible to use the same visual structure to create laser cut layered artwork that can literally jump out from the page. Why does it work so well?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ponoko.com\/blog\/business-tips\/ideas-for-creative-agencies-and-brands-31\/\" \/>\n<meta property=\"og:site_name\" content=\"Ponoko\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pages\/Ponoko\/34020780272\" \/>\n<meta property=\"article:published_time\" content=\"2016-01-30T18:56:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-03-29T01:34:34+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.ponoko.com\/blog\/wp-content\/uploads\/2016\/01\/BERLIN-laser-cut-layers-e1453582436123.jpg\" \/>\n<meta name=\"author\" content=\"Guy Blashki\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Ponoko\" \/>\n<meta name=\"twitter:site\" content=\"@Ponoko\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ponoko.com\\\/blog\\\/business-tips\\\/ideas-for-creative-agencies-and-brands-31\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ponoko.com\\\/blog\\\/business-tips\\\/ideas-for-creative-agencies-and-brands-31\\\/\"},\"author\":{\"name\":\"Guy Blashki\",\"@id\":\"https:\\\/\\\/www.ponoko.com\\\/blog\\\/#\\\/schema\\\/person\\\/3c22a47ef5c242145833b6b1d2896bca\"},\"headline\":\"Ideas for Creative Agencies &#038; 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