{"id":16307,"date":"2010-11-05T13:57:24","date_gmt":"2010-11-05T20:57:24","guid":{"rendered":"http:\/\/www.ponoko.com\/blog\/?p=16307"},"modified":"2018-03-11T21:07:20","modified_gmt":"2018-03-12T04:07:20","slug":"ten-rules-for-maker-businesses-by-wireds-chris-anderson-rule-10","status":"publish","type":"post","link":"https:\/\/www.ponoko.com\/blog\/business-tips\/ten-rules-for-maker-businesses-by-wireds-chris-anderson-rule-10\/","title":{"rendered":"‘Ten Rules For Maker Businesses’ By Wired’s Chris Anderson \u2014 Rule #10"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Your Second Most Important Relationship Is With Your Package Carrier<\/strong><\/h3>\n

Real businesses\u00a0don’t pay retail. If you don’t get business discounts on your shipping, the prices will be as much as\u00a0twice that of your competitors. And since it’s the one thing customers can compare across retailers,\u00a0they’re super sensitive to shipping rates.<\/p>\n

They’re so used to getting ripped off on shipping from eBay\u00a0merchants that they suspect that high shipping rates are really part of your profit strategy. And when\u00a0it come to international shipping, if you don’t get this right shipping costs can add up to more than the\u00a0price of your goods, effectively closing off much of your international market.<\/p>\n

\"\"<\/a><\/p>\n

So get to know your Fedex sales rep, and become an expert in carriers. You’ll also need to select an\u00a0ecommerce platform that works well with the FedEx, UPS and USPS website APIs. Give customers\u00a0a range of shipping options, and make clear that if they use the ones that don’t come with tracking\u00a0numbers, you’re not responsible if the package doesn’t show up.<\/p>\n

For international shipping, give people an option to declare a value of less than the price of the goods; in many countries import duties, which are based on stated value, can be as much as the price of the goods themselves.<\/p>\n

Rule #1: Make A Profit<\/a>
\nRule #2: It Takes Lots Of Cash To Stay In Stock<\/a>
\nRule #3: Buy Smart<\/a>
\nRule #4: Basic Business Rules Still Apply<\/a>
\nRule #5: You Get No Leeway For Being A Maker<\/a>
\nRule #6: Be As Open As You Can<\/a>
\nRule #7: Create A Community To Support And Enhance Your Products<\/a>
\nRule #8: Design For Manufacturability<\/a>
\nRule #9: Marketing Is\u00a0Your\u00a0Job<\/a>
\nRule #10: Your Second Most Important Relationship Is With Your Package Carrier<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"<\/p>\n

Your Second Most Important Relationship Is With Your Package Carrier<\/strong><\/p>\n

Real businesses\u00a0don’t pay retail. If you don’t get business discounts on your shipping, the prices will be as much as\u00a0twice that of your competitors. And since it’s the one thing customers can compare across retailers,\u00a0they’re super sensitive to shipping rates.<\/p>\n

They’re so used to getting ripped off on shipping from eBay\u00a0merchants that they suspect that high shipping rates are really part of your profit strategy.<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42,1965],"tags":[5883],"class_list":["post-16307","post","type-post","status-publish","format-standard","hentry","category-business-tips","category-digital-manufacturing","tag-ten-rules-for-maker-businesses"],"yoast_head":"\n'Ten Rules For Maker Businesses' By Wired's Chris Anderson \u2014 Rule #10<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ponoko.com\/blog\/business-tips\/ten-rules-for-maker-businesses-by-wireds-chris-anderson-rule-10\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"'Ten Rules For Maker Businesses' By Wired's Chris Anderson \u2014 Rule #10\" \/>\n<meta property=\"og:description\" content=\"Your Second Most Important Relationship Is With Your Package Carrier Real businesses\u00a0don’t pay retail. 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