Laser cut seaweed for sushi rolls

Designer nori for a tsunami-affected company.

Japanese ad agency I&SBBDO was approached by a company that made nori, the sheets of seaweed used for sushi, who wanted revitalize their business. The tsunami damaged their distribution channels, and they were struggling. The result was beautiful, delicate laser cut nori in a variety of traditional patterns.

Via Jeannie Jeannie