Ideas for Creative Agencies & Brands ? #2
Pop-up record player keeps customers in the groove
For a promotional product to make a lasting impression it can help to find a clever way to surprise and delight the recipient. Take this example from Canadian ad agency Grey who created a memorable direct mail product that references the client’s historical association with vinyl records.
A very basic but fully functional record player folds out from a sleeve containing the 45rpm single. Manually operated, the hollow space in the folded card amplifies the sound. According to Geoff Dawson from Grey:
“It’s actually shocking how good the sound quality is, it took a long time of playing with different materials and designs to get the audio just right”.
For a little more on the Grey player, check out the brief review on Modular 4.
Here’s another take on the same concept, this time in the form of a rather charming wedding invitation featuring more refined graphics and a custom song for the recipient to spin.
Taking inspiration from these examples, the Ponoko Personal Factory can be used to make simplified interpretations of other familiar domestic products. This is a great way to get your message across at high volume and low cost.