In The Right Frame Of Mind – Using Customized Picture Frames as a Marketing Tool
People love to have their favorite pictures on display, and laser cutting offers a fantastic potential for creative customized picture frame solutions. By incorporating laser cutting into your design process, custom picture frames can be a valuable marketing tool for your brand.
How to use laser cutting for picture frames
There are a number of different approaches you can take, from material selection to cut path complexity and adding laser etched details. The example above from Picture It Creations shows one way to use laser cut text, this time cut from colored matte board.
Let’s take a look at a few more approaches to laser cut customized picture frames.
The perimeter of the photograph can be manipulated to fit within a chosen graphic theme, creating dynamic points of interest for the eye to follow. This can be seen with the banyan trees and the Seattle skyline frames from Elise Koncsek.
Familiar laser cut and etched details
Building a box frame using the iconic laser cut tabbed construction as demonstrated here by Lasercutouts (below, left) can be a neat way to enhance the physical presence of the frame. Another familiar visual element is the use of laser etched details, as shown in the soccer team frame by R Keepsakes.
Stylized objects and forms
Laser cutting enables a playful creativity that can open up new directions to explore, as with the nostalgic tv frame design (below, left) from Phings and the specially designed Ultrasound Frame (below, right) from Gravi Art.
Replicating traditional carved frames from different historic periods and artistic genres, The Wood Shape Store has some interesting approaches to using laser cutting for custom picture frames. Included in the mix below are two baroque/gothic style frames, as well as a deco geometric example (below, left) that consists of discrete elements to be mounted or installed onto an additional support structure.
Laser cutting can be quite delicate, as we can see in the repetitive pattern design from Swirlydoos (below, left). Merging the traditional with contemporary techniques and materials, acrylic brooch frames from Emi Ko Supplies (below, right) look light-hearted and fun, thanks to the juxtaposition of playful materials and the ornate design.
Both laser cutting and laser etching feature in the numerous frame designs from HMCrafters (below). By choosing to use laser etched details, the tone, grain and surface singed wood becomes a distinctive feature that is iconic and readily identifiable to laser cutting.
With the custom wedding invitations from The Redd Press Shop (below) the use of laser etched details is further enhanced by layering materials to add contrast and impact to the laser cutting.
While many of the laser cut frames featured in this post are specifically targeted to the consumer, it is not too much of a leap to see how a similar approach can be applied to promotional products for an event, conference or particular marketing theme. Let us know if you’ve seen other great ideas for laser cut customized picture frames in the comments below; and for more ideas for Agencies and Brands, see the other posts in the series.