Ideas for Creative Agencies & Brands – #43

Marketing to the Travelling Executive


When business executives and head honchos hit the road to seal the next big deal, they love to have all the right corporate gear. Let’s take a look at how laser cut giveaways and laser cut corporate gift ideas can smooth out even the bumpiest of business junkets.

Personalized Laser Cut Travel Accessories

Travel accessories are a great way to use laser cutting to customize products with company branding or personalized info. In the above example from Laser Cutting Lab, a leather passport wallet with laser etched details not only protects this important document, it also sets the exec apart from the other travellers in the departure lounge.

laser cut luggage tags

Briefcases, suit bags, backpacks and checked items all need to be easily identified. The scope for creative laser cut solutions is broad and varied when it comes to luggage tags. The two examples above show how laser etched details can be used effectively, and also how the shape of the tag itself can reference travel-themed forms. Luggage tags can be produced using most of the familiar laser cutting/etching materials such as leather, acrylic, ply and sheet metals.


For the health-conscious travelling executive, laser cut kitchen tools are a novel way to keep that hard working body fuelled up. Imagine squeezing your own cup of fresh OJ before that important meeting! This travel friendly laser cut orange juicer (above) disassembles and packs flat, perfect for the open road.

Work hard, play hard… travel games are a great way to clear the head from all those work stresses while keeping the mind active. The portability of laser cut chess sets like the timber and leather Got Chess (pictured above) is just one example of how traditional board games can easily slot in to the briefcase or day pack.


Document wallets, briefcase inserts, tablet and notebook holders can all be laser cut from leather and then stitched together. This method of construction gives a hand-crafted artisan look, and will balance nicely with any custom laser etched corporate details that are included in the design. In the example above from Laser Cutting Lab, slots for all of the essential business tools are neatly laid out in a stylish folding leather case.

laser cut felt pouch and etch test

Another consideration is to use laser cut felt, as in the example above from David Sjunnesson. Pictured on the right is a sample sheet showing how different engraving settings will look when using felt from the Ponoko Personal Factory.

Laser cutting makes it so easy to add custom details to executive travel gear, made even more accessible thanks to the relatively simple design requirements of products like luggage tags and basic document sleeves. Let us know if you’ve seen some great ideas for laser cut executive travel products in the comments below, and for more ideas for Agencies and Brands, see the other posts in the series.

Ideas for Creative Agencies & Brands – #38

Hand stitched laser cut action camera case

laser cut action camera case

In almost every sport and active lifestyle pursuit, you will find people strapping on action cameras to document their exploits. These cameras have transformed the way outdoor activities are captured and shared in recent years, and because they provide broadcast quality results at bargain prices, action cameras have become an important piece of kit for professionals and amateurs alike.

While the action cameras themselves tend to be diminutive and relatively discreet, there may still be times when the camera is handy to have around without the need for underwater housings or fancy mounting systems. So what options are out there for the more relaxed uses of an action camera?

Laser Cut face lift

Pictured above is a laser cut leather case for a popular budget-level action camera. Designed by Seoul-based Architect Eduardo Chamorro, the laser cut protective sleeve will give minor protection from bumps and scratches and it is also valuable as a lighthearted way of creating a different visual presence for the camera.

How can this help your brand?

If you deal with people engaging in an active lifestyle, there is a good chance that many of them already own (and use) an action camera. There is also a high probability that these users care about how they look, and this will extend to their techno gear – it kind of goes along with the territory. Creating a custom accessory for an action camera will provide a strong visual reference that differentiates from the classic robust utility of most action camera designs.

Instead of a cheap silicon overmold, a laser cut action camera case can provide a visually appealing option for when the camera is not actually in action. The example from Eduardo is held together with crafty looking hand-stitched yarn, which adds a homely aesthetic that helps to soften the hardcore ‘action camera’ styling of the product. There is also scope to use laser etching to add text, logos, brand messaging or other customisations to the leather surface.

For further images and files for Eduardo’s laser cut camera case see the project page on Thingiverse.

What other active gear can be customised for your clients using the Ponoko Personal Factory? Let us know in the comments below. For more ideas for Agencies and Brands, see the other posts in the series.

Laser Cut Geometry

Laser cut coasters, sleeves, flowers, and a cyclops!

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Above are a set of four geometric coasters. They are laser cut and etched into 1/8″ thick Baltic birch, like‘s own  Birch Plywood, and come from Pixels and Timber.

After the jump, sleeves, flowers, and a cyclops… (more…)

All Facets of Laser Cut Animals

Laser cut animals, rulers, spaceships, and California!

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Above are geometric animal coasters. They are laser cut and etched into maple wood, like‘s own Premium Veneer-MDF, and come from The Campbell Craft.

After the jump, rulers, spaceships, and California… (more…)

Ideas for Creative Agencies & Brands – #23

Laser Cut Fashion

laser cut fashion example

The intricate designs enabled by laser cut textiles are no longer an exclusive novelty for the haute couture runway scene. The bold fashion statements enabled by laser cutting are now within the grasp of the everyday consumer, with leather, silk and other textiles ideally suited to the digital manufacturing process.

Delicate patterns reminiscent of fine lace and needlework lend themselves well to laser cutting, but as we can see in the image above, bold shapes and iconic imagery can be just as effective.

With some clever design thinking, laser cutting has also enabled more exotic materials to become wearable garments. The wooden t-shirt below by Pauline Marcombe uses laser cut panels attached together with wire, transforming what was once a rigid material into a malleable interlocking form of modern body armour.

laser cut fashion wood shirt pauline marcombe

Why would you turn to laser cutting for brand promotion? For one, the eye-catching impact of these fashion items invites attention and a healthy curiosity… but also, thanks to the laser cutting process, there is much scope for design freedom and customization at a price that is accessible to the consumer.

How can your brand stand out amongst all the other fashonistas using the Ponoko Personal Factory? Let us know in the comments below. For more ideas for Agencies and Brands, see the other posts in the series.

Laser Cutting Can Be Very Sophisticated

Laser cut ties, mushrooms and ants, skulls, and a tiki god!

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Above is perforated necktie and comes from Cyberoptix. It is laser cut from black and red leather and could be produced using‘s own Veg Tanned Black Leather.

After the jump, mushrooms and ants, skulls, and a tiki god… (more…)

Laser Cutting Time – With Friends!

Laser cut clocks, droids, horns, tags, leaves!

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Above is a dragonfly wall clock. It is laser cut and stained wood and comes from Sarah Mimo Clocks.‘s own versatile Birch Plywood could be used to make this beautiful clock.

After the jump, droids, horns, tags, leaves… (more…)

Laser Cut Junk (Food)!

Laser cut baskets, junk food, and California!

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Above is a flower basket box, It is intricately laser cut from 1/8″ Baltic birch – like Ponoko‘s own Birch Plywood –  and comes from Cedar Street Design.

After the jump, junk food, and California…


A Lust For Laser Cutting

Laser cut bracelets, art, backhoes, squids, and arrows!

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Above is a mandala bracelet. It is laser etched and cut into leather and comes from Rock Body Leather. Ponoko‘s own Leather (Vege Tanned) would be perfect for this.

After the jump, art, backhoes, squids, and arrows… (more…)

How To Tie A Laser Cut Knot

Laser cut a Celtic knot, sunglasses, girls, and a typewriter!

Above is a Celtic Knot necklace. It is laser cut and etched from leather like Ponoko’s own Vege Tanned Leather and comes from Firebird Leather.

After the jump, sunglasses, girls, and a typewriter…